Fixing high total blocking time significantly improved average position in SERPs

Jacquelyn Tandang
Jacquelyn Tandang
Jun 28, 2023

With total blocking time being the highest contributor in the performance score, composing 30%, fixing total blocking time on blog#8 gave a significant 1.2 ranking boost (11%) in our average position which caused an increased click-through rate (CTR).

Google search console compare results

As your pages rank higher in the SERPs (search engine result pages) your click-through rate increases. Pages in rank 1 have higher chances of getting clicks than pages in rank 2.

Click-through rate is computed by number impressions divided by the number of clicks. A higher CTR means more chances of getting clicks even if the number of impressions remain the same.

We got a 2% increase in total impressions but got a 34% increase in organic traffic.

Greater number of clicks

With our performance issues on largest contentful paint (LCP) and total blocking time (TBT) resolved, Google has now marked our pages passing core web vital metrics.

We are now on track to recover from the setback brought about by the changes made in May-April 2023 as discussed on our blog#7

Core web vital report

To know more about how to fix Largest contentful paint and total blocking time, you may read blog#8 and blog#6.